Christian Horner is pleased with the way Drive to Survive has boosted the front row, but she stresses that they must continue to deliver an exciting tournament to continue growing.
Formula 1’s popularity has increased exponentially since the acquisition of Liberty Media. Also in the United States, where Formula 1 often receives little attention, popularity is growing. This is partly due to a fruitful collaboration with Netflix, as the popular documentary series Drive to Survive is released every year. The series has attracted a lot of new fans, to the delight of the teams. “Netflix has done a fantastic job opening it up to a whole new audience,” Horner was quoted as saying. CNN†
“He explains how the sport works, and they show who some of the drivers are and what the dynamics are. But the sport still has to deliver. Last year was just an epic year, with competition from the first race to the finish. The last race. It was a heavyweight fight that made up. From 22 different rounds. It was an exceptional tournament, the dream of every producer”, concluded the head of the team. It remains to be seen if we will have such an exciting season again.
Growth in Formula 1 show numbers
It is expected that these numbers will continue to rise only on condition that the battle remains tense. And the Briton confirms: “As long as we keep the Grand Prix on Sunday, and it remains a race of man and machine, it is fought at the frontiers. That’s all there is to it,” the Briton confirms. “Of course you will continue to evolve,” Horner said. “Everything in life is evolving and I think Formula 1 is currently going through such an evolution.”
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