‘perfect’
Michael Clausing, Managing Director, DHL Parcel Benelux: “Women’s teams show that you can win a lot with hard work, but you also have to go down smart new ways, as DHL Parcel does with digital features and green delivery options.”
The reason for contacting the national teams is the fact that DHL Parcel is deeply rooted in Dutch society. “This sponsorship and partnership is just right, all parties can benefit from and it is hoped that the public will experience the outcome through great sporting performances.”
DHL is supported in strategy, communication and activation by Triple Double Sports Marketing and 180Amsterdam. Guido Klomb, Managing Director, Triple Double Sports Marketing: “It is unique to have an international brand like DHL Parcel entering as sponsor of four women’s teams in this way. It confirms the positive development achieved by these associations in recent years.”
In order to take DHL Parcel employees and its customers with them to the ups and downs of the athletes on their way to their success, one player from each team acts as an ambassador; These are handball player Louis Abing, hockey player Ben Sanders, volleyball player Laura Dijkima and football player Jackie Gronin.
