The Miami Grand Prix will only debut on the Formula 1 calendar in 2022, but behind the scenes, the third Grand Prix in America is already underway. The royal class is said to be in talks with Indianapolis Motor Speedway and the city of Las Vegas.
Although the current owners of Formula 1 are from America, the sport is actually not as popular there as you might expect. Many Americans prefer American racing lessons such as IndyCar or NASCAR. So Liberty Media has done everything in its power in recent years to increase interest in her country. For example, it has already concluded a successful collaboration with Netflix for the documentary Drive to Survive, which attracts a huge number of viewers every year.
campaign to survive
According to Zach Brown, this documentary has gained a lot of fans. He said: “I’ve been pleasantly surprised how many times I’ve heard people say, ‘I didn’t know anything about Formula One, I had never seen Formula One – but now I wouldn’t miss a Formula One race.'” Sports Business Journal. “Sometimes this [sportdocumentaires] A casual kind of fan is on board and it’s getting some attention, but Netflix brought in people who didn’t follow F1 and turned it into die-hard fans overnight.”
Grand Prix in America
Additionally, Liberty Media has often indicated in the past that it wants a second race in the United States, in part to increase its popularity in the country. This dream will finally come true next year. From 2022, a second race will be added on US soil: the Miami Grand Prix. The organization behind this new race has signed a ten-year contract with Formula 1. The United States Grand Prix, taking place at COTA, will continue as usual.
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However, it seems that it will not stop at two races on US soil, as Domenicali told the mediator that Formula 1 is considering adding a third race to the Formula 1 calendar. “I certainly do not rule out that possibility.” Formula 1 is said to be in talks with Indianapolis Motor Speedway, as well as Las Vegas to race on the famous The Strip.
